4-Month Giveaway & Educational Schedule
Each month follows a recognizable rhythm:DISCOVER → LEARN → GUESS → SHARE → WIN → PLANT → LEARN AGAIN.
Annual Tree Sale Launch
Theme: Why Fall Is Tree-Planting Season
October introduces both the Annual Tree Sale and the first Name That Tree Giveaway. Introduces the park, tree donation story, giveaway and how to participate.
Establishing roots before summer heat. Soil warmth in autumn encourages deep root system development without high leaf transpiration stress.
Monthly Content Formula:
- Week 1: Annual Tree Sale + Giveaway Launch
- Week 2: Mystery-Tree Clue + Educational Post
- Week 3: Final Clue, Drawing & Winner Announcement
- Week 4: Follow Winner Site Selection & Introduce November
Right Tree, Right Place
Theme: Tree Selection & Placement
The November mystery tree teaches that choosing a tree involves more than selecting something attractive.
Mature height/canopy spread, sunlight exposure, soil drainage, utility clearance, proximity to home structures, and irrigation needs.
Monthly Content Formula:
- Week 1: Selection Factors & Utility Line Safety
- Week 2: Mystery-Tree Clue + Soil & Sun Matching
- Week 3: Final Clue, November Drawing & Winner
- Week 4: Winner Site Consultation & December Preview
How We Plant A Tree
Theme: Professional Installation Value
Shows what actually happens when Unique Landscaping installs a tree. Follow previous winner's installation with real step-by-step photography.
Planting depth, root flare visibility, wide hole excavation, soil amendment, air-pocket removal, staking when necessary, mulching & initial watering.
Monthly Content Formula:
- Week 1: Below-Ground Secrets & Root Flare Prep
- Week 2: Mystery-Tree Clue + Installation Video/Photos
- Week 3: Final Clue, December Drawing & Winner
- Week 4: Follow Installation & January Preview
Protecting The Investment
Theme: Establishment, Care & Our 1-Year Guarantee
Completes the giveaway by teaching what happens after planting: establishment watering, seasonal adjustments, and our guarantee in plain language.
How much & how often to water, winter dormancy care, signs of stress, homeowner responsibilities, and 6-week, 6-month, 1-year check-ups.
Monthly Content Formula:
- Week 1: Winter Watering & Establishment Guide
- Week 2: Mystery-Tree Clue + Guarantee Explanation
- Week 3: Final Clue, Final Drawing & Giveaway Grand Winner
- Week 4: Giveaway Recap & Continuing Tree Season